Soap war: HUL counters Sebamed pH campaign on suitability for skin

Says overall composition of soap matters, not its pH value; Sebamed says new vocabulary

The country's largest consumer goods company, Hindustan Unilever (HUL), has rebutted the claims of rival Sebamed India that it is the pH value of a soap that determines whether it is good for the skin or not.
 

HUL is the largest maker of soaps in India, counting brands such as Lux, Liril, Lifebuoy, Pears and cleansing bar Dove among others in its portfolio. Sebamed had said in its advertising campaign for its cleansing bar, released earlier this month, that the pH value of Lux, Dove, Pears and detergent bar Rin were above 5.5. The latter is considered safe for sensitive