Social commerce firm Trell raises $45 mn in series led by Mirae Asset, H&M

It is first Indian investment by H&M Group, company that owns fashion retail brand H&M, COS, and Monki

Social commerce platform Trell has raised $45 million in a Series B round of funding led by financial group Mirae Asset, H&M Group and co-led by LB Investments.

It is the first Indian investment by the H&M Group, the company that owns fashion retail brand H&M, COS, and Monki.

Along with KTB Network, previous investors Samsung Ventures, and Fosun RZ Capital participated in this round. With the closing of the Series B round, Trell’s total funding raised has reached $62 million to date.

Social commerce--the buying and selling of goods or services directly within a social media platform--is worth $1.5