Business Standard

Social media giants step up the hunt for fake ads to stem misinformation

Google, Facebook, Twitter get tough with imposters as they look to keep brands and users loyal to their platforms

Fake News
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Covid-19 pandemic has caused Google and other social media platforms to rethink their advertisement policies and redefine misinformation

Neha Alawadhi New Delhi
Last year, Google blocked and removed 2.7 billion bad advertisements, which is more than 5,000 fake ads per minute. This chilling piece of data, released last week by Google, reveals the extent of the problem that social media and digital platforms face when it comes to creating a safe and trusted publishing space. A problem that has multiplied several times over, as opportunistic operators look to leverage the fear and panic unleashed by the pandemic.

Take the data that Google put out last week. Apart from the bad ads that were culled out of the system, the tech giant said

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