Social media warriors add volume to Xiaomi's ringtone in India

They played a crucial role in brand's rise to the top in the smartphones market in 2018, with a 29 per cent share

“Will the mobile phone ultimately break?” asks Pranay to a bunch of youngster, while inviting them to drop a brand new Redmi handset on a rough surface.
 
In a YouTube video, uploaded on Tuesday, the Mi fan further explains how the upcoming Redmi Note 7 device is not only scratch proof and sturdy but also comes with an all-new design.
 
This widespread Xiaomi fans’ community is the brand’s social media warriors that played a crucial role in its rise to the top in 2018.
 
The Mi Community – as the company likes to call it – is