 "Grofers has moved one step closer to becoming a unicorn")
SoftBank-backed online grocery firm Grofers is expecting to touch Rs 10,000 crore in gross merchandise value (GMV) by March as the coronavirus pandemic has accelerated the shift to e-commerce. This is being supported by traction of about five million customers during its ongoing sale of Grand Orange Bag Days (GOBD).
The Gurugram-based firm, which competes with players such as BigBasket, Swiggy, Flipkart and Amazon has had about 3-4 times increase in volumes during its ongoing sale.
“The Covid-19 pandemic and the subsequent lockdowns have accelerated the shift towards online grocery,” said Saurabh Kumar, co-founder of Grofers. “The customers have seamlessly
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