SoftBank-backed Meesho records nearly 68% jump in festival sales

SoftBank-backed Meesho on Thursday claimed a 68 per cent year-on-year spike in the five-day mega sales was its biggest festive sale performance so far.

Customers placed a record of about 33.4 million orders during the mega sale with nearly 60 per cent of all orders coming from tier 4+ cities.

Transacting users jumped by 60 per cent during the sale, which includes those who are new-to-e-commerce and shopping online for the first time, Meesho said. These customers came from Una in Himachal and Chimakurthy in Andhra Pradesh to Kalimpong in West Bengal, Bharuch in Gujarat and Leh. 

“The results reinforce