SoftBank-backed OYO now 100,000 rooms brand, eyes another 100,000 by Mar 1

OYO's rapid expansion was a well planned strategy but not without challenges

SoftBank backed hospitality start up OYO, which began its journey with a single hotel in January 2013, has now become an industry giant with a network of over 100,000 rooms, the first by any Indian company. The branded budget hospitality network is adding 10,000 new rooms every month and is aiming to double the inventory to 200,000 rooms at the end of FY19.

An inventory of over a lakh rooms in the Indian market puts OYO way ahead of other players. Marriott, for instance, has about 23,000 rooms in the country while Taj Hotels has about 17,000 rooms. It is