Softbank-backed OYO sees opportunity in mid-market managed properties

SoftBank-backed OYO Rooms says it sees a huge opportunity in managed properties of India’s mid-market hospitality sector, with plans to set up 250 townhouses across the country by December.

Townhouses, managed and run by OYO, are a departure from the company’s asset-light model of standardised rooms run by existing hotel owners. 

In the new model, OYO leases old hotels. It will remodel these with its own specifications and control the entire experience. 

“Townhouse’s neighbourhood connect is a result of understanding that millennials like to switch seamlessly from work to play. They want freedom to choose, change and decide at a moment’s notice, but