SoftBank-backed Snapdeal's home category sales grow by 70% amid pandemic

The growth has been led by kitchenware and home improvement category products, which saw a 50 and 100 per cent jump in demand respectively since March 2020

SoftBank-backed e-commerce firm Snapdeal said that its home category sales have grown by 70 per cent since March 2020 - a time marked as the beginning of the Covid-19 pandemic. The growth has been led predominantly by kitchenware and home improvement category products, whose demand surged by 50 per cent and 100 per cent respectively.

The home category has seen a steady expansion in the last three years on Snapdeal. However, the pandemic-induced stay-at-home guidelines have led people to invest more in the one aspect of life that has brought them comfort - their homes.  

“Our customers tell us the home has