Sony aims 30% share of India's LCD TV market in 2009-10

Electronics major Sony India today said it is aiming at a market share of 30 per cent in the country's ballooning LCD TV market in 2009-10, even as the Japanese company has no plans to start manufacturing LCDs in the country.      

"We expect that our market share in LCD market in terms of volume should grow by 2 per cent to 30 per cent in the current fiscal compared with 28 per cent market share in last fiscal. In value terms, our market share would grow to 35 per cent," Sony India General Manager Sunil Nayyar told reporters here.     

With shifting its strategy to capitalise on the swelling LCD market in the country, the company is targeting to sell 4.5 lakh units in 2009-10 against 2.8 lakh units sold in the last fiscal.      

Elaborating on the country's growing LCD market, he said that the total market size of LCD television is expected to grow to 15 lakh units per annum in this year from just three lakh units in 2007-08.      

"We are projecting that LCD market will grow by 50 per cent to 15,00,000 units from 10,00,000 units in 2008-09," he said. 

On being asked if Sony has any plan to set up a manufacturing facility for LCDs in the country to cater to the mounting demand, Nayyar said, "At the moment we do not have any plan to start manufacturing here due to some quality issues."      

He said the company would continue to import units from Japan, Malaysia and Thailand for marketing in India.      

Sony India has already launched 14 new Bravia range of LCDs, which also includes slimmest LCD TV model measuring 9.9 mm and weighing 15 kg.