Sony India announced its plans to maintain its market leadership with 30 per cent share in the flat panel display segment on the sidelines of unveiling its line-up of 15 LED television sets.
Sony India’s LED TVs are powered by x-reality, a picture engine for an enhanced picture quality, are Internet enabled out of which 9 models are high definition and with three-dimensional features. In order to support its ambitious business plan, the company has lined up Rs 150 crore worth of marketing investments towards a multi-media brand campaign. Sony also aims to undertake aggressive channel expansions by opening 1,000 new outlets in the financial year 2011 and to enhance its existing distribution network to 6,000, up from 5,000 outlets last year.
“The new Sony LED TV with its unique X-Reality picture engine will redefine television viewing once again by providing the best picture quality to the customers. BRAVIA provides instant access to online video content and is an integrated entertainment hub for unparalleled convenience and versatility. It is our flagship category contributing 35 per cent to total sales. This financial year, we plan to maintain 30 per cent market share backed by strong product line-up, aggressive marketing strategy and robust expansion plans,” Tadato Kimura, general manager, marketing, Sony India, said.
Demand for LED TVs is on an upswing with 15 per cent contribution to total flat panel sales till April 2011 (as per latest GFK reports). Sony’s LED TVs bring a feature which works with any source--high definition or standard, then X-Reality analyses each scene pixel-by-pixel and uses sophisticated pattern matching the picture, which ensures an improved picture quality possible. X-Reality enhances the contrast, gives superfine details and true-to-life colours.
