Sony Music Entertainment and Zee Music on Saturday announced a world-wide deal under which the global music giant will manage all digital assets for the Indian company's upcoming Bollywood releases.
Sony Music will have access to all of Zee Music's releases, including Holiday, Bang Bang, Bombay Velvet, Humshakal and Hawa Hawaii, the company said in a statement.
Commenting on the development, Sony Music India Marketing Director Sanujeet Bhujabal said: "This strategic association will provide a global foot print to all the prestigious releases."
Zee Music Co-head Anurag Bedi said: "Partnering with Sony Music will be mutually beneficial as we have a robust slate for this year which includes about 20-25 films, all of which are produced by leading production houses."
The tie-up extends to exploring publishing for Zee Music's assets for the rest of the world through Sony/ATV, the largest music publishing company in the world.
