 "Sony Pictures Network acquires media rights of Super Fight League")
The mixed martial arts tournament, Super Fight League – promoted by British businessman and sports enthusiast Bill Dosanjh and British professional boxer and two-time world champion Amir Khan announced Sony Pictures Network India (SPN) as the official broadcast partner for the first ever MMA league to be hosted in India from January 20 to February 25 2017.
The fights will be broadcast live on SONY ESPN and SONY ESPN HD channels while the opening ceremony will be shown live on Sony MAX.
The franchise-based league that will feature eight teams, being organised in association with the All India Martial Arts Association (AIMMAA). SPN also has broadcast rights for league across Sri Lanka, Pakistan, Bangladesh, Nepal, Bhutan, Afghanistan and Maldives.
Bill Dosanjh, CEO and Principal Founder, Super Fight League said: “SONY ESPN is the channel that is synonymous for bringing MMA to the television sets of the Indian audience. We at Super Fight League are really excited about Sony Pictures Networks India coming on board as the broadcast partners for the inaugural edition of the league. Having Sony as the broadcast partner will help us in our endeavour to reach the maximum variety of audience and make Super Fight League a household name for MMA in India.”
Rajesh Kaul, President, Distribution and Sports Business, Sony Pictures Network, added: “Having been a forerunner in popularising MMA, the sports cluster of Sony Pictures Networks India is the premier destination for viewing mixed martial arts. We are pleased to announce the expansion of our MMA portfolio with the addition of the Super Fight League which is India’s first mixed martial arts league on our network.”
