 "Sony targets youth with second Hindi music channel Sony ROX HD")
Sony Pictures Networks India (SPN) launched its second Hindi music channel Sony ROX HD, positioned as a premium true-blue HD Hindi music channel. The channel aims at contemporary music enthusiast among 15 to 21-year-olds and is a pay channel available on platforms like Tata Sky, Fastway and In Cable.
This is among the 10 channels that are to be added to the SPN bouquet this calendar. The network will be adding Ten Sports channels it bought from Zee last year in the coming month and will launch four more channels including an infotainment channel in partnership with BBC (called BBC Earth)
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