Spice Mobility forms JV with Chinese Transsion

The launch will target customers looking for smartphones at a price range of less than Rs 10,000

Spice Mobility will launch smartphones through a joint venture with Chinese handset maker Transsion Holdings, targeting customers at a price range of less than Rs 10,000 that is currently dominated by local players such as Micromax and Lava.

Spice is looking at selling these feature and smartphones, currently to be made in China, through its stores across India. The offline strategy would also help it penetrate smaller town markets, where consumers are price sensitive.

"Our new brand (Spice) is targeted towards a young and stylish consumer with a new tagline 'Make sharing better' for Spice, " said Lin Qin, VP