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The Spices Board is set to open retail outlets in some key countries to popularise spices and sell its premium brands — 'Spices India' and 'Flavourit'.
According to Board Chairman A Jayathilak, these ‘signature stalls’ would be set up in partnership with private investors. “The stalls will help us gain access to more international markets and further promote the popularity of Indian spices abroad,” he said.
Saying the Board has chalked out a major expansion plan for the retail stores, the chairman noted it had already set up a few signature stalls within India. “Apart from the domestic market, we now want to focus more on foreign markets,” he added.
Flavourit Spice Trading Limited (FSTL), a Board enterprise, has invited expression of interest from prospective investors to take up franchises for ‘Spices India’ Signature stalls in foreign markets.
Designed in Indian ethnic style, the signature stalls sell wide range of products consisting of more than 30 spices and culinary herbs. Apart from whole spices, the store also has a line of lifestyle and personal care products such as beauty creams, clearness oils, bathing bars, shower gels and shampoos all flavoured with spices. Spice-flavoured chocolates are added attractions.
FSTL is currently offering three different franchisee operating models: COFO (company-owned, franchise-operated), FOFO (franchise-owned, franchise-operated) and SIS (shop-in-shop) retail concept wherein retail stores share a dedicated space for Spices Board products.
The Board’s first signature stall was opened in Kochi in 2013. Later, two more stalls were opened in Delhi in June this year.
A key feature of the showrooms is the 'Spice Bar' where visitors can touch, feel and taste spices.
Further, the shops house a small library where books and documentaries will be available on varieties of spices.
SPREADING AROMA
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Spices Board to take its premium brands — Spices India and Flavourit abroad
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The board has tested the model in India by setting up stalls
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The stalls now sell a range of about 30 spices and culinary herbs
