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In the 2018 edition of the Indian Premier League that kicked off in April, the action is visible not just on the field, but also off it. If batsmen are amassing tons, broadcasters too are scoring big viewership points as the cricket season draws on.
Their plan to telecast the matches live in a host of regional languages is helping the sport reach a wider audience than ever before. With commentary in Tamil, Telugu, Kannada and Bengali, Star India, the official broadcaster of the IPL, saw its viewership increase 39 per cent in south India after the second week
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