Sportswear D2C brand Elevar raises Rs 19 cr from Kalaari, Dream Capital

The company, a direct-to-consumer sports brand that makes cricket bats, athletic performance footwear, will utilise funds towards expanding its product portfolio, increasing its marketing efforts

Sports brand Elevar has raised Rs 19 crore in Series A round of funding led by venture capital firm Kalaari Capital with participation from Dream Capital (DreamCap), the corporate venture capital and mergers and acquisitions arm of Dream Sports. 

The company, a direct-to-consumer sports brand that makes cricket bats and athletic performance footwear, will utilise the funds towards expanding its product portfolio, increasing its marketing efforts, and building out its team.

Launched in 2018, Elevar’s team of designers, engineers and partners seek to deliver cutting-edge designs utilizing the latest research from biophysics and sport. 

Co-founders, Kunal Joshi and Aayush Taapuriah