Patanjali Ayurved Ltd, the manufacturer of herbal products, founded by yoga guru Baba Ramdev now has competition from another spiritual guru - Sri Sri Ravi Shankar.
Art of Living Foundation’s FMCG arm, Sri Sri Ayurveda is all set to take the FMCG industry by storm with the launch of about 1,000 retail stores, reflecting the increasing demand for herbal products across India.
Sri Sri will also launch clinics and treatment centres in a resemblance to the retailing strategy of Baba Ramdev-led Patanjali.
The debut list of products will include toothpastes, detergents, ghee and cookies. “People have now accepted ayurvedic products