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Sri Sri beats Baba Ramdev, launches apparel brand ahead of Patanjali

Banking on the hype related to yoga, BYOGI will have ranges of ethnic wears, yoga wears and yoga accessories like mats

Yoga Guru Baba Ramdev, Patanjali Ayurved

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JCI's chairman-cum-managing director, K V R Murthy, is understood to have visited the Patanjali headquarters at Haridwar to discuss the tie-up. (Photo: PTI)

Arnab Dutta New Delhi

Last Updated : Jun 21 2018 | 8:15 PM IST

Spiritual guru Sri Sri Ravishankar’s consumer goods venture Sri Sri Tattva has launched an in house apparel brand – BYOGI. The initiative comes at a time when the market is abuzz with a possible entry of Baba Ramdev’s Patanjali into the apparel space – a project it announced three years ago.

Banking on the hype related to yoga, BYOGI will have ranges of ethnic wears, yoga wears and yoga accessories like mats. To begin with, Sri Sri Tattva has opened a company-owned branded in Bangaluru. It aims to open some 80 stores by end of March, 2019 across metros and

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