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Sri Sri Ravi Shankar losing beauty battle with Ramdev

Art of Living founder's Sri Sri Ayurveda has way fewer trademarks than Ramdev's cosmetics business

Baba Ramdev, Sri Sri Ravi Shankar
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Sai Manish New Delhi
Art of Living founder Sri Sri Ravi Shankar may have decided to open 1,000 stores over the next year to sell beauty products, but his flagship stores could have a hard time catching up with Baba Ramdev’s booming business. Sri Sri Ravi Shankar’s stores, Sri Sri Tattva, will sell toothpastes, detergents and soaps. They will aim to take on Baba Ramdev’s Patanjali stores and look to claim a share in the growing pie of India’s herbal beauty and wellness products market.
 
Records show that Sri Sri Ayurveda Trust has only two trademarks for products in Class-III, under which cosmetics

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