SsangYong bets on SUVs to drive into US market

Portfolio, strong US demand for the segment bode well, says Pawan Goenka

The board of Mahindra & Mahindra’s (M&M’s) wholly-owned subsidiary SsangYong Motor Company (SYMC) will meet in early 2018 to take a call on the latter’s entry in the US market.  SYMC Chairman Pawan Goenka said, “SYMC’s board is scheduled to meet sometime in February.”

An entry in the US would mean the Korean automaker is ready to enter the big league. “Success in the US market is very prestigious for any brand. If it can succeed there, it enhances the image globally,” said Goenka. He also pointed out that while the US is a difficult market, SYMC’s sharp focus on