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Staff shortage at regulator to stand in way of generic drugs push

Branded generics occupies 90% of the Rs 1-lakh cr pharma market in India

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Veena ManiAneesh Phadnis New Delhi | Mumbai
To break the nexus between pharmaceutical companies and doctors pushing expensive medicines, Prime Minister Narendra Modi had said last month the government would put in place a legal framework to ensure doctors prescribe generic names of drugs, instead of brands.
 
Recently, the Centre had asked states to make sure physicians write the generic names of drugs in a legible way. Business Standard has reviewed the letter.
 
The government had issued a draft amendment to make it mandatory for companies to carry the generic names on packs in a font bolder than the brand name.
 
But enforcing the