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The 14th edition of Ficci Frames, to be organised on March 12-14 in Mumbai, has unveiled its theme — A Tryst with Destiny-Engaging a Billion Consumers.
“While the industry has made spectacular progress in the last 20 years in increasing the intensity of engagement with the Indian consumer through superior content, there is still a gap in our ability to monetise the engagement and use the resources generated to advance both access and content,” said Uday Shankar, chief executive officer of STAR India, who has taken over as the chairman of the M&E committee.
“Frames will offer an opportunity for us to put these developments in perspective, look at the larger picture and engage on such a bold and important theme.”
Karan Johar, co-chairman of the media and entertainment committee, said: “We believe that our new agenda will be the change agent for social and commercial development, connecting a billion people, while shaping and informing their opinions and getting influenced by their collective needs in turn.”
At Frames 2013, the aim is to deliberate on the growth of the industry and find ways to maximise both its creative and economic potential.
The range of topics to be covered include digitisation, censorship, marketing, exhibition and distribution. Also, at Frames 2013, information ministers of South Asian nations nations will form an exclusive panel on forging bilateral ties to augment growth among geographically and culturally connected countries.
