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Monday, December 23, 2024 | 11:32 AM ISTEN Hindi

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Stage set for Indian small biz to build global brands: Amazon's Broussard

As work from home became the new normal due to the Covid-19 pandemic, Broussard said thousands of our e-commerce sellers from India played a key role in serving customers globally during this period.

Amazon, Eric Broussard
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Eric Broussard, Vice President, international marketplaces and retail, Amazon

Peerzada Abrar Bengaluru
There is a huge opportunity to create global brands from India. Customers across the world are buying from businesses around the globe and this presents a tremendous opportunity to businesses in India, said Eric Broussard, Vice President, international marketplaces and retail, Amazon.

E-commerce brings this opportunity closer to businesses irrespective of their size. It enables a level playing field and keeps the sellers and the entrepreneurs in charge of their inventory, the markets they want to sell in and work to create a global brand for themselves. With Amazon Global Selling, Broussard said Indian exporters can today list their products

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