 "David Warner")
Star India, the official broadcaster of all international cricket matches played in the country, is looking to make the most of the upcoming Australia tour of India as it will be coinciding with the festive season.
The media company has roped in nine on-air sponsors for the series, comprising five one-day internationals (ODI) and three twenty-twenty (T-20) matches. The nearly month-long tour begins September 17.
Industry experts say the average advertising rate for a 10-second slot on television during the series could jump up to Rs 8 lakh. The sponsors that have come on board include Maruti Suzuki, Samsung (TV),
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