IPL hits new high on Star India's Hotstar with record 267 million viewers

The IPL's viewership on TV grew 21 per cent over 2018 in the first two weeks of the current season, while the reach of the tournament for the same period was 345 million

Star India’s video streaming platform Hotstar, which has also been home to the Vivo Indian Premier League (IPL) on digital since 2015, registered a viewership of 267 million viewers in the first three weeks of this year’s IPL.

As a result, the platform has already surpassed digital viewership of 202 million viewers (for the entire season). The 12th edition of the IPL started on March 23 and concludes on May 12. The tournament is being telecast on multiple channels on the Star India TV network across eight languages, in addition to live streaming on Hotstar.

In the three weeks since