STAR India’s Bengali television channels, Star Jalsha (general entertainment) and recently launched movie channel JALSHA Movies, have emerged as the biggest franchise in the Bengali entertainment space with TV rating of 692 GRPs (gross rating points) in week 52 of 2012, the broadcaster claims.
Intrestinglly, the combined GRPs for the two Jalsha channels is higher than the cumulative ratings of all other Bengali television channels put together.
In 52 week, other Bengali channels--Zee Bangla, Zee Bangla Cinema, ETV Bangla and Ruposhi Bangla—had combined ratings of 673 GRPs.
JALSHA Movies continued its dream-run with a record 191 GRPs in week 52.
Kevin Vaz, President and General Manager - Star Jalsha and President – Ad Sales at Star India said: “We are delighted to be the biggest Bengali entertainment franchise. Jalsha Movies has, within two weeks of its launch, fittingly complimented Star Jalsha’s popularity and has established itself as Bengal’s favourite entertainment destination in this short-span.”
JALSHA Movies, in its launch week, had clocked 154 GRPs, which was higher than combined ratings of ETV Bangla (80 GRPs) and Zee Bangla Cinema (65 GRPs), the company said.
