STAR vs ZEE's aggressive battle for viewership is on OTT platforms now

ZEE5 was launched only six months ago, replacing ZEEL's DittoTV and OZEE OTT platforms

Two of the country’s biggest media firms — ZEE Entertainment Enterprises (ZEEL) and STAR India — are competing aggressively for viewership in the digital space. The over-the-top (OTT) platforms of the two — Hotstar and ZEE5 — are ranked one and two in the pecking order, according to subscriber data. 
 
ZEE5 has a monthly active user (MAU) base of 41.3 million for September, according to its latest quarterly results. This is second to Hotstar, whose MAU stands at 150 million. While Hotstar’s subscriber base is over three-and-a-half times that of ZEE5’s, what is important is that the latter has