Ravi Kiran, CEO-South East and South Asia, Starcom Mediavest, said, "Our experience with our entertainment marketing offering across India, Philippines, China and other markets over the last 5 years has given us the confidence that we can create a full service Asia wide offering that would immensely benefit our clients."
The name change is slated to enable Starcom to engage its sister concern ZenithOptimedia more effectively. Last year Starcom Entertainment had formed a two way strategic partnership with Los Angeles based entertainment marketing company Pier3 Entertainment, to cross leverage each other's capabilities and expertise.
