FICCI-EY’s The era of consumer A.R.T. (Acquisition, Retention and Transaction) March 2020: India's Media & Entertainment sector report showed that despite the tepid response of the economy, the sector did manage to touch a decent 9 per cent growth as the improved digital connectivity continued to show its impact. The rosy predictions for the future such as “exponential increase in engagement through the fomentation of the nascent online gaming industry” may be set for a revision due to the Covid-19 fears.