Steel producers see retail strengthening despite spiking Covid-19 cases

While Covid-19 pandemic is setting a new normal for most industries across sectors, domestic primary steel producers too are adopting different ways to enhance focus

With businesses of most steel companies coming back to pre-Covid levels after a short blip in April and May, companies are looking at both product basket expansion in the retail as well as increased technology participation going ahead.

“The market has adjusted to the new normal already and demand is picking up. Property prices have risen in urban and rural both and in fact since June steel prices have moved up Rs 6,000 a tonne to date. The sector has moved on,” said VR Sharma, managing director at Jindal Steel & Power.

While Covid-19 pandemic is setting a new normal