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Steelcase launches dealership in India with Ahmedabad outlet

Going forward, firm plans to open more such outlets under dealership model in places like Chandigarh

Steelcase launches dealership in India with Ahmedabad outlet

BS Reporter Ahmedabad
One of the largest office furniture manufacturers, US-based Steelcase has launched its first dealership outlet in the country at Ahmedabad. Going forward, the company plans to open more such outlets under dealership model in places like Chandigarh showroom in near future.

Present since the past one decade in India, Steelcase has its own showrooms at Delhi, Mumbai, Bangalore and Hyderabad.

"Increasingly, organizations are turning to workplace as a means of attracting and retaining talent in an increasingly competitive market. This makes Ahmedabad a vital part of Steelcase's expansion plan in India," said Uli Gwinner, president of Asia Pacific at Steelcase Inc.

 

In Gujarat, the company is looking at garnering business from pharmaceutical and finance sectors.

"Steelcase is looking at recognising and meeting needs of the constantly changing work culture and optimising the way people work in Gujarat, especially those in the pharmaceutical and finance sector," Gwinner said.

However, while the company has launched dealership outlets in India, it is not willing to open large number of showrooms in short term.

"We believe in organic growth and are not in hurry to achieve big numbers in short time. Our next dealership outlet at Chandigarh is under progress and will open soon," Gwinner added.

According to the company workspace and office environment plays important role in better productivity of employee. "Now companies in India understand that better workplace will increase the productivity of their employees and in this regards Indian companies are spending more on to create comfortable workspace for their employees and we are helping them to do so," Gwinner stated.

Steelcase had conducted a survey in 14 countries including India. According to the study, 91 per cent of India employees are disengaged and are putting in time but not passion for their work. Though 48 per cent Indians rate their workplace as being innovative, they report workplace engagement rate of only 9 per cent.

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First Published: Nov 25 2015 | 6:52 PM IST

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