StoreKing: A tech-enabled distribution platform for rural kirana stores

So the question is, how does one get the retailer to stock what his customer wants and buy it in the right quantities?

Time was when the small kirana shop owner in an Indian village knew exactly what his customers needed. He knew who wanted which brand of soap, toothpaste, washing powder and in what quantities. He could estimate on a weekly, or even a daily basis, which items he was likely to sell and how much. He would visit the local wholesaler — the person between the distributor and the retailer — and stock up on what he needed, sometimes working on credit and at other times with payments made up front.

Then came television, followed by the Internet, and then the