Sub-par monsoons could spoil volume growth story for Bajaj Consumer

The firm clocked a 11.1 per cent year-on-year (YoY) rise in net sales to Rs 238.3 crore in Q4

Bajaj Consumer Care experienced healthy demand for its flagship hair oil business, defying the odds following cautious commentary on rural consumption demand from some consumer staple majors.

During an analyst call on Wednesday, the management said rural demand is not slowing down, at least for the hair oil category, and a gap between urban and rural growth has widened in favour of the latter. At the same time, the company is wary of a sub-par monsoon, which could weigh on consumption.

In this context, sustaining volume growth might be impossible for the company, cautions Vishal Gutka, AVP at Philip Capital.

Though Bajaj Consumer’s