| Subhiksha, vJive sign deal for AV banners |
| BS Reporter / Mumbai March 20, 2007 |
| Discount retailer Subhiksha has signed a deal with vJive Networks for out-of-home media network across 650 stores. The roll out will be done in two phases, and will involve putting up audio-visual banners that will constantly display advertorial content to shoppers. Mohit Khattar, president (marketing), Subhiksha, said: "Subhiksha |
