Success of Reliance JioPhone to depend on wooing price-conscious 2G users

Jio has a 4G-only network so it had no choice but to grab 2G customers away from competition

The success of Reliance Jio’s new 4G-enabled feature mobile phone will depend on wooing the 500-million price-conscious 2G customers to spend up to double the amount they fork out on such services at present. 

While data on the average revenue per user (Arpu) of feature phone users vary due to unavailability of segmented numbers, telecom companies say it ranges from Rs 80-100 per month. Jio, of course, expects these customers to fork out Rs 153 a month for unlimited calls and unlimited data with a cap of 0.5 GB per day. Jio has offered no special discount for the segment —