Sun TV hikes ad rates by 3-30%

Sun TV Network today announced plans to hike advertisement rates by 3-30% across channels/shows effective February 1, 2008.

According to a release issued by the company to the BSE today, "with the sustained viewership and consistent higher ratings, the company is increasing its advertisement rates with effect from February 1, 2008, in the Tamil channel Sun by 10-21%, in Telugu channel Gemini TV by 15%, in Kannada channel Udaya TV by 10-20 %, and in Malayalam Channel Surya TV by 3-13%."

The release added: "In two programmes of the company whose TRPs are extremely high, the hike in advertisement rates is over 30%. For other channels like Sun Music, Sun News, Gemini Music, Gemini News, Teja, Udaya Movies, Udaya Varthagalu, Udaya II and Kiran, the increase in advertisement rates range from 10-25%.

"Simultaneously, the slot fees (broadcast fees) received from the content producers is also increased proportionately effective February 15, 2008."