Sun TV Network: Rebound in viewership, market share unlikely in near term

The share of the company's flagship Tamil general entertainment channel continued to slide, from 44% in April to 42.4% in May and, to 40% now

Sun TV Network's stock has shed 12 per cent since its high earlier this month, as increased competition in its core markets have resulted in viewership hitting lifetime lows. 

The share of the company's flagship Tamil general entertainment channel continued to slide, from 44 per cent in April to 42.4 per cent in May and, to 40 per cent now.

This was closer to 55 per cent a year before. This has been eroded by higher competition in the segment from Zee (Zee Tamil), Star Vijay and Colors Tamil. 
 

This loss in share, over the previous year as well, has played out