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Kalanithi Maran-promoted Sun TV Network Ltd, regional television major of South India, is looking to gain more market share in GEC (General Entertainment Category) segment in Tamil Nadu in the next few months with the rebranding and relaunch of its niche channel Sun Life, starting October 7, 2018.
The launch is expected to help Sun TV Network Ltd ring-fence itself from recent forays by rivals such as Zee, Star and Colors, who have created a totally new market catering to the youth and metro audiences led by shows such as Big Boss.
Sun Life currently offers classic Tamil movies and
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