Sundram Fasteners reaps benefits of branching out

TVS group’s auto components arm, Sundram Fasteners, has set an ambitious target to invest Rs 200 core annually till it reaches a turnover of $1 billion from around $470 million today.

The investments will be made to bolster capacity of existing plants as well as to acquire capabilities to cater to emerging trends in automobiles such as electric vehicles.  

What gives the company confidence in meeting its growth target is the strength of its brand. “We don’t need to introduce ourselves in the industry today. Everybody knows us.  In the last four to five years, we have daily grown