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Soon, the diamond city Surat is set get the world's second Reebok Fitness Studio after Linkin Road in Mumbai. Spread across an area of over 1400 sq ft, the studio will be opening along with Reebok India's Fit Hub concept store in Surat.
"There are lot of good chains of gyms. But there are very few fitness studio chains of global standards . So why not one by Reebok India. And the very first such fitness studio came up in Mumbai and the second such Reebok Fitness Studio in the world will come up at Surat," said Somdeb Basu, brand director of Reebok India.
Moreover, strengthening its focus towards becoming the most desirable premium fitness brand in the country, Reebok India today announced the launch of its first revolutionary 'Fit Hub' concept store located at Alpha Mall, Vastrapur, Ahmedabad. The new retail concept store aims to inspire consumers to move, train and get fit.
Based on the 'Fit Hub' concept, the brand plans to roll out a total of 7 stores in Gujarat by the end of 2014 in cities like Ahmedabad, Vadodara, Surat and Rajkot among others. "In an year, we will have roughly between 15 and 20 stores in Gujarat. In next 2-3 months, we will have seven stores in Gujarat," said Basu.
Reinforcing Reebok's fitness positioning, the 'Fit Hub' stores will provide a one-stop fitness destination for the consumers' multiple fitness needs and aims to revolutionize the consumer experience at the retail level by providing a complete fitness experience from the moment one walks into the store till the very end. Each store is designed to give a look and feel of a gym with fixtures that replicate gym equipment such as pull up grids, genuine gym flooring and jump boxes as seating, providing customers a one-of-a-kind retail fitness experience. The stores also have clearly demarcated merchandise sections for different fitness activities such as training, running, and aerobics, dance and yoga.
Initiated in 2013 in India, Reebok's innovative 'Fit Hub' stores have become popular amongst the consumer and have seen tremendous success across important markets, reaching a landmark of 100 stores in 50 cities.
