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Surya Marketing enters into farm equipment

Firm claims its product is cost effective, will boost farm output by 20%

Surya Marketing enters into farm equipment

BS Reporter Mumbai

New Delhi-based Surya Marketing Ltd has introduced high-tech farm equipment with potential to increase output of agri crop by over 20 per cent. Claims to be cost effective, the company said in a BSE filing that it would provide Indian farmers with ultra modern farm equipments which would boost the productivity of farmers.

India has the second largest cultivable land base in the world, only marginally behind the US. Indian productivity remains amongst the lowest in the world due to lack of modern hi-tech farm equipment. "Surya would provide these whereby our small hold farmers improve on-farm productivity through improved farming techniques and better crop inputs.

 

"Hi-tech farm equipment provided by Surya Marketing will enable farmers to access markets directly to earn a decent profit on the crop. These services help small hold farmers improve productivity by over 20 per cent with cost savings to boot, and provide access to technologies that were hitherto out of reach due to the high capital investments required," said a senior company official.

The company's latest investment, will specifically focus on solving the on-farm productivity improvement problem through precision farm operations as a service.

"We believe the timing for this intervention is right, given we're at an inflection point where mechanization services are starting to become cheaper than farm labour," said the official.

The global demand for food will only continue to rise, as will the transition to higher value crops and the move from growing cereals to proteins and fats. As long as there are cost-efficient and transparent ways to enable our farmers to grow food, there will be also be no shortage of investment and farm credit.

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First Published: Feb 23 2016 | 6:24 PM IST

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