SUV Urus attracts 75% first-time Lamborghini buyers in India: Country head

With a 20% share, Lamborghini India claims to be a market leader of the industry

The super luxury sports utility vehicle (SUV) Urus is attracting 75 per cent of first time customers in India for Lamborghini, said country head Sharad Agarwal on Thursday.

Changing demographics and geographic dynamics have been contributing to the super luxury car maker's growth in India, said Agarwal. As compared to 3-4 years ago when Lamborghini primarily sold in metros, today tier-1 and tier-2 cities contribute more than 20 per cent to its sales.

"It is not just speed, but Indian customers are also seeking an emotional experience with Lamborghini. As against earlier when third or fourth generation entrepreneurs used to