The fast-growing sports utility segment of the passenger vehicle industry is becoming a key contributor to the sales volume of car makers. A number of companies are now getting at least one-fourth of their domestic sales from utility vehicles. For players like Toyota Kirloskar and Ford, the contribution of UVs to overall sales is now well over 60 per cent.
Japanese car maker Honda now gets over a third of its sales from SUVs. With the launch of the WR-V last year, the contribution of this segment to Honda’s total sales doubled to 35 per cent during FY18, against just