Swiggy acqui-hires start-up 48East

Swiggy is currently facing a major challenge in the short supply of quality restaurants

Bengaluru-based online food ordering and delivery platform Swiggy has acqui-hired quick service restaurant 48East as it looks to hunt top-management talent for its newest business unit.

Joseph Cherian and Nabhojit Ghosh will be part of the leadership team at Swiggy’s “new supply” business, aimed at plugging the gaps in supply. This will include Swiggy’s private label restaurants and initiatives, like Swiggy Access, which give remote space to existing restaurants. 

Cherian will serve as chief operating officer of the new supply business at Swiggy, bringing years of experience to the food infrastructure space. 

“With their deep understanding of the food space and an impressive