Swiggy eyes category larger than food delivery; to change Supr's structure

Swiggy's foray into grocery delivery started with the acquisition of Supr Daily in 2018

Food delivery firm Swiggy (Bundl Technologies) said it has decided to change its daily grocery delivery service Supr Daily’s organisational structure to a Business Unit (BU) within Bundl. This will help Supr deal with with the unfair advantages that Swiggy has access to and accelerate its journey.

Over the last 15 months, Swiggy CEO Sriharsha Majety said it has made some exciting progress on its food delivery business. “We’re now comfortably surpassing our pre-covid peak, while also being on the path to overall profitability,” said Majety in a blog post.

While food delivery continues to be the firm’s flagship category,