Swiggy plans entry into community commerce with Swiggy Bazaar: Sources

Firm plans to leverage group buying model, puts out job postings on LinkedIn and Getwork for the upcoming vertical

Food delivery platform Swiggy is looking at foraging into what it is calling community commerce, a source familiar with the development said.

The firm has put out job postings on LinkedIn and Getwork for the upcoming vertical, web portal Entrackr was the first to report.

“Swiggy Bazaar is our latest foray in the trillion dollar grocery market and will be a community group buying destination,” reads the job description of one of the job roles.

The firm plans to leverage a group buying model, Entrackr reported.

It further says: “Swiggy Bazaar will operate like a startup within Swiggy and promises