Swiggy starts 'Launchpad' for restaurants at 0% first month commission

Move seeks to encourage restaurants new to the platform to see online food delivery as an incremental growth channel. Restaurant partners can save up to Rs 20,000 on commissions, other benefits

Food aggregator Swiggy on Friday launched its new ‘Swiggy Launchpad’ initiative for restaurant partners across the country, with zero per cent commission for the first month.

The company claims the initiative seeks to encourage restaurants new to the platform to see online food delivery as an incremental growth channel. It says restaurant partners can save up to Rs 20,000 on commissions and other benefits.

“We are consistently looking at avenues to encourage new food entrepreneurs to experience online food delivery,” said Rohit Kapoor, CEO, Swiggy. “With zero per cent commissions for the first one month of their operations, we hope