Food-delivery start-up Swiggy on Tuesday said it would deliver groceries through its new service, Swiggy Stores. The Naspers-backed firm has recently raised $1 billion. The foray into hyperlocal deliveries will place it in competition with Amazon and Flipkart as well as online grocers such as BigBasket, Grofers, and Google-backed Dunzo.
Swiggy is already piloting the initiative in Gurugram. For this, it has tied up with 3,500 local stores and merchants such as Ferns N Petals, Le Marche, Needs Supermarket, Licious, Zappfresh, TheMomsCo, Apollo, and Guardian Pharmacy.
Valued currently at $3.3 billion, the company plans to launch the service across all major cities